Harvard college essays
Process Essay Topic For Esl Students
Wednesday, September 2, 2020
Free Essays on The Flowers
ââ¬Å"The Flowersâ⬠Topics 1. In this topic it is by all accounts that everything is going acceptable however no one can tell when itââ¬â¢s going it turn terrible. 2. That joy is trailed by misfortune. 3. That the introduction of something can be trailed by the passing or loss of something different. Significant characters Myop 1.youthful 2.cheerful 3.caring 4. inquisitive 5.playful 6. aware 7. bold 8. eager 9. blameless Perspective 1. ââ¬Å"The flowerâ⬠is written in Third Person omniscient. The storyteller needs the peruser to see that Myop is a blameless and energetic youngster. At the point when she finds the dead man her perspectives change and not all things are so brilliant any longer. Myop understands that this present reality isnââ¬â¢t as decent as it truly appears. Spot The short story happens rustic America. Setting-The story setting happens around her familyââ¬â¢s tenant farmer lodge in the mid year. It likewise happens in the forested areas behind her parentââ¬â¢s house. Time-1973, This short story takes play during the women's activist development of African American. Imagery 1. This story happens during the pre-fall time it represents that things are driving toward change. 2. The forested areas were she went with her mom in late fall represented that it was going to change and the forested areas are for the most part dull and unnerving. 3. Unusual blue blossoms with smooth edges and a sweet bubbles bramble brimming with the earthy colored, fragrant buds. It represents how she was and that it was distinctive to her. The earthy colored speak to that something terrible is going to occur. 4. Myop set out the blossoms speaks to the regard to the man and a closer to her that late spring was finished. 5. His huge white teeth speak to the demise of this man his soul has been lifted. 6. The air was moist, the quiet close and profound. That she will find the passing of this man.... Free Essays on The Flowers Free Essays on The Flowers ââ¬Å"The Flowersâ⬠Topics 1. In this topic it is by all accounts that everything is going acceptable however no one can tell when itââ¬â¢s going it turn terrible. 2. That joy is trailed by misfortune. 3. That the introduction of something can be trailed by the passing or loss of something different. Significant characters Myop 1.youthful 2.cheerful 3.caring 4. inquisitive 5.playful 6. aware 7. brave 8. eager 9. blameless Perspective 1. ââ¬Å"The flowerâ⬠is written in Third Person omniscient. The storyteller needs the peruser to see that Myop is a blameless and energetic youngster. At the point when she finds the dead man her perspectives change and not all things are so great any longer. Myop understands that this present reality isnââ¬â¢t as decent as it truly appears. Spot The short story happens provincial America. Setting-The story setting happens around her familyââ¬â¢s tenant farmer lodge in the late spring. It likewise happens in the forested areas behind her parentââ¬â¢s house. Time-1973, This short story takes play during the women's activist development of African American. Imagery 1. This story happens during the pre-fall time it represents that things are driving toward change. 2. The forested areas were she went with her mom in late fall represented that it was going to change and the forested areas are generally dim and unnerving. 3. Odd blue blossoms with smooth edges and a sweet bubbles bramble loaded with the earthy colored, fragrant buds. It represents how she was and that it was distinctive to her. The earthy colored speak to that something terrible is going to occur. 4. Myop set out the blossoms speaks to the regard to the man and a closer to her that mid year was finished. 5. His huge white teeth speak to the passing of this man his soul has been lifted. 6. The air was sodden, the quiet close and profound. That she will find the demise of this man....
Saturday, August 22, 2020
Amazon Case Study Essay Example | Topics and Well Written Essays - 1500 words
Amazon Case Study - Essay Example It was not without the physical work by the visionary man himself Jeff Bezos who contributed in its physical transportation and other basic exercises that were vital in the first place. Constantly 1997, it saw monstrous development in type of joint efforts with hardly any goliath players in the business in particular Silicon Valley. The thought behind the name (Amazon): Since Amazon is the worldââ¬â¢s biggest waterway and Jeff Bezos had put stock in his thoughts, he needed to build up a stage that is overall well known and huge in size. A lot to his difficult work and arranging, Amazon has ended up being the worldââ¬â¢s biggest online book shop. In a time of almost one year, it made it over the web as one of the biggest and the main online retailer since there were no significant dangers and contenders around then. Vision and goals: The starting vision was increasingly centered around making it the biggest online book stop, yet later the circle extension was thought of and it t ook a shot at giving items other than just books also . The vision was centered around ââ¬Å"customer centricâ⬠strategy which would concentrate on meeting the necessities of the client. Unmistakable Groups isolation: While the prior spotlight was on online deals just, with time the center was extended to clients who were bunched into three gatherings to be specific ââ¬Å"consumer customersâ⬠who are straightforwardly connected with the items and administrations offered by the parent organization itself, designer clients who utilized the innovation and assets of Amazon for maintaining their business, lastly the merchant client who utilized Amazon as a stage to sell their items which were not really the Amazon Proprietary. 1997 letter to the investors: Some of the striking purposes of the letter are: Customers are the point of convergence Policies would be made keeping in see the drawn out arranging and viewpoint. Both achievement and disappointment would be basically ass essed. The choices so made would be brave from various perspectives and along these lines the new ideal models would be investigated through a mix of accomplishment and disappointment from the challenge game. 3 column procedure: The 3 Pillar system has been received to achieve the vision chalked out by the man who began everything Jeff Bezos. These columns are as per the following: Selection: The strategy depended on giving the clients a not insignificant rundown of alternatives in different classes in every one of the control items that are in the assembling limit of the organization. Comfort: Customers are the spine to any association and venture. Amazon takes this factor in to rise to thought and does all to guarantee the consumer loyalty and simplicity of activities. This is done in type of giving them numerous alternatives before buy and request and post request which incorporates the criticism system. Value: Amazon guarantees drawing in the clients towards itself from numerous points of view, the value preferred position and center competency of marked down costs is a piece of Amazon technique. This can be found if there should arise an occurrence of the most recent digital book peruser dispatch Amazon Kindle Fire, which has alarmed the whole world by its low cost. The costs are diminished with no trade off on the quality. The quality
Friday, August 21, 2020
Role of the a3b4 nicotinic receptor in drug addiction and in the Essay
Job of the a3b4 nicotinic receptor in chronic drug use and in the antiaddictive activity of novel ibogaine analogs - Essay Example The variations from the norm that produce dependence, be that as it may, are wide-extending, complex, and durable. They may include a connection of natural impacts, for instance, stress, the social setting of introductory substance use, and mental molding. Numerous variables, both individual and ecological, impact whether a specific individual who tries different things with medications will keep taking them sufficiently long to get needy or dependent. For people who do proceed, the medication's capacity to give extraordinary sentiments of joy is a basic explanation (Kalivas and Volkow, 2007). Chronicled and social components are keys to the comprehension of addictive issue. These variables influence the paces of addictive issue in the network, the sorts of substances mishandled, the attributes of harsh clients, the course of these clutters, and the adequacy of treatment. Addictive substances help articulation of a few human capacities that can upgrade both individual and social presence. On the individual level, alluring finishes incorporate the accompanying: help of unfavorable mental and passionate states, alleviation of physical manifestations, incitement to work in spite of weakness or fatigue, and ââ¬Å"time-outâ⬠from everyday presence through changed conditions of awareness. Substance use and reliance cause a critical weight to people and social orders all through the world. The World Health Report 2002 showed that 8.9% of the absolute weight of illness originates from the utilization of psychoactive substances (World Health Organization, 2004). The report de monstrated that tobacco represented 4.1%, liquor 4%, and illegal medications 0.8% of the weight of sickness in 2000. A great part of the weight owing to substance use and reliance is the aftereffect of a wide assortment of wellbeing and social issues, including HIV/AIDS, which is driven in numerous nations by infusing drug use. Over the previous decade, utilization of addictive substances has invaded its way into the standard culture in specific nations. More youthful individuals specifically appear to have a slanted feeling of wellbeing about these substances, accepting rather incorrectly that they are sheltered and generous. In the mean time, addictive substances are representing a genuine risk to the wellbeing, social and financial texture of families, networks, and nations. For some nations, the monetary weight is generally new, however
Saturday, May 30, 2020
A Ban On Cigarette Smoking In Materially Educational Institutions - 825 Words
A Ban On Cigarette Smoking In Materially Educational Institutions (Essay Sample) Content: Name Course Professor Date CIGARETTE SMOKING The cigarette is not considered as a narcotic drug despite the harmful effects it brings about to both the active and passive user. The cigarette contains a lot of chemicals which include carbon monoxide, oxides of nitrogen, hydrogen cyanide among others; these chemicals when inhaled by the active user may also affect the passive smoker (Harris 59). Several efforts have been put forth in an attempt to reduce the smoking of cigarette among the youth as well as the old in the society. Research shows that the different strategies used to create awareness result to different coverage of the smoking population. The rate at which people are engaging in cigarette smoking is alarming; this is especially for the young generation. Most of the smoking population according to studies fall under the age of campus education. With the high rate at which they get to smoke, then it becomes the responsibility of the campus administration to enact policies that ban smoking in the campus premises. This ban may be enacted in an attempt to prevent health effects of smoking, reduce cases of house fires, prevent peer influence and reduce litter as a result of cigarette remains. Smoking within the campus premises should be banned to reduce the cases of harmful health effects of cigarettes. Cigarette smoking affects both the active smoker and the passive smoker. In a campus setting, there are those who smoke and also those who do not smoke. In an event that smoking is allowed on the campus premises, almost everyone who comes into contact with the smoke may have their health affected. During smoking, the mainstream smoke is inhaled by the active smoker which is then emitted to the surrounding; here the passive smoker gets into contact with it. If it happens that the active smoker has a communicable disease there are high chances that they may cause the passive smoker to contract the disease. Low levels of ventilation have also been blamed for high chances that both the smoker and the nonsmoker may inhale toxic gases which in some cases are carcinogenic (Harris 60 61). Due to the high population in many of the campuses, there are high chances that among them , the smoking portion is large, this poses a threat to the nonsmokers. Cigarette smoking in buildings has been blamed for causing fires. Cigarette smoking within the campus environment may lead to the outbreak of fires. The campus environment is not different from any other built environment where fires have been reported due to smoking. In the United States, two percent of the fires that burn buildings is caused by smoking, in the overall, there are more than seven thousands cases of fires that are as a result of smoking (U.S. Department of Homeland Security 2). The outbreak of fires in buildings as a result of smoking results in losses due to damages and may also result in injuries in people. Most of these fires occur in bedrooms where people may tend to smoke mainly during the night after a long day (U.S. Department of Homeland Security 2). Smoking in the campus premises may result into peer influence hence adding on the smoking population. Most of the youths who smoke cigarette started as a result of influence from their peer friends. Studies show that young adults aged between the ages of fifteen to twenty-three reports to have begun smoking due to the influence they encountered while with their smoking friends. More than forty percent of those who are influenced into smoking by their friends do so because they spend most of the time together (Bindah Othman 1058) ; this shows that there are higher chances of nonsmoking students getting influenced into smoking by their smoking friends due to the long time they spend together in the campus environment. Cigarette remains may add litter to the campus environment and hence compromise its cleanliness. The littered remains of cigarettes are very widespread in the environment. With the rise in cigarette consumption among the youth who are on the campus, there would be lots of littered cigars in the campus premises if smoking is allowed. The cigarette butts are toxic to the environment and cause pollution into the waterways if they happen to be washed away. ...
Saturday, May 16, 2020
Breastfeeding For Public Places Breastfeeding - 2174 Words
Breastfeeding in Public. For years women have breastfeed their children, they have allowed for women of the past to do it where ever and whenever they please. However, along with the hypersexualization of the female physique, has come a decline in the acceptability of breastfeeding in public places. ââ¬Å"This disapproval of, or embarrassment with, breastfeeding in public is linked to the dichotomous role that the breast plays in Western society, and it is the convergence of the sexual or ââ¬Å"aestheticâ⬠role, and the functional role of the breast which Angier (23) Contends ââ¬Å"disturbs and irritatesâ⬠usâ⬠(Birth:Paediatric Nursing, p. 82) As a society we have over sexualized the female breast so much that now when a woman is seen feeding a child, it is no longer about etiquette and appropriateness but, about how unattractive the act is. There are several topics that could be covered over breast feeding and how great it is for the child as well as the parent. However these are the topics that will be covered in this paper on why it has become a battle for women to have the right to breastfeed in public. Sexualization of women through media, the benefits of breastfeeding, judgment of nursing mothers and how it effects the motherââ¬â¢s view on breastfeeding and finally the education of modern young adults on breastfeeding and how that can affect the decisions they make in the future. The sexualization of the female figure has been happening for years; still to this day sexual figuresShow MoreRelatedEssay on Breastfeed No Matter Where You Are1254 Words à |à 6 PagesBreastfeeding is such a natural process. It is one of the best gifts a mother can give her child. Breastfeeding is such a great gift that is just keeps on giving all throughout a childââ¬â¢s life. Breast milk is a good source of protein and high in calories. The breast milk boosts the immune system, allows the child to grow big and strong, and even makes them smarter. Despite all of these p ositive aspects of breastfeeding, when people see a mother in public breastfeeding her child, they become a littleRead MoreGrowing Up Around Women Breastfeeding1101 Words à |à 5 Pageswomen breastfeeding was quite interesting; although I was young I was always embarrassed to be around a nursing mother. Most of us are aware that breastfeeding is the most natural way of providing infants with the nutrients they need for healthy growth and development. Breastfeeding to a lot of mothers is the time of bonding between themselves and child. Disagreement arises when nursing mothers decide to perform feedings in public areas. Then we have the groups of people that view breastfeeding in publicRead MoreBreastfeeding in Public884 Words à |à 4 Pagesââ¬Å"to create a mobile breastfeeding unit that allows mothers to feed their babies in places where they have been discouraged - restaurants, shopping malls, public spaces, etc. Babies should be able to eat anywhere, and everywhere. I am abs olutely for breastfeeding in public. Breastfeeding is when a woman feeds her child from her breast. Breastfeeding has been around since before the 15th century. In addition to strengthening the bond between a mother and her baby, breastfeeding offers a number ofRead MoreBreastfeeding Is A Natural Part Of Life1343 Words à |à 6 Pagesthat comes along with breastfeeding their babies in public places. Although it isn t discussed much, any mother who has nursed beyond the confinements of her own home has most likely received her fair share of disgruntled looks and not-so-discreet whispers. Breastfeeding is a natural part of life, which is why it should be more socially acceptable for women to nurse their babies in public without being scrutinized or sexualized by others. To start, it is a fact that breastfeeding is much more beneficialRead MoreBreastfeeding : A Declining Choice1528 Words à |à 7 PagesBreastfeeding: A Declining Choice. A Realistic Solution Breastfeeding is endorsed by many different agencies worldwide. Some of those agencies include: The American Academy of Pediatrics, American Family of Pediatrics, and the American Association of Obstetricians and Gynecologists. All of these agencies agree that breastfeeding should be done for the first twelve months of life. Mothers and babies build unspeakable bonds during breastfeeding. Breastfeeding is one of the most natural things a motherRead MoreThe Issue Of Public Breastfeeding1714 Words à |à 7 PagesWomen in society today have become very open with what they do in public. One current controversy over how women act in public is breastfeeding. To many this is seen as a normal part of life, enough people that laws in favor of breastfeeding in public have been passed in 49 states, others watch on in horror that a woman would do that in a public setting1. While regulation deems this acceptable, there are still several incidents reported every year of women being denied this r ight, whether it is beingRead MoreBreastfeeding in Public: a Womens Rights Issue967 Words à |à 4 PagesBreastfeeding is a healthy, natural ability of every woman, and should therefore be socially acceptable and supported by everyone. For some reason this is not the case in our society, in fact breastfeeding continues to be a controversial issue that must be addressed by womenââ¬â¢s rights activist groups. Breastfeeding is a feminist issue because the natural act has been medicalized and devalued by major companies because of their interests in profits in bottle feeding. According to Penny Van EsterikRead MoreMothers Should Be Allowed to Nurse their Children in Public Places1395 Words à |à 6 Pagesspecifically breastfeeding or using formula. Many mothers do not have the ability to breastfeed, whether that be because of work, lack of milk production, along with various other reasons. However, many women do choose to breastfeed their children. Choosing to breastfeed is such a beneficial experience for both the mother and the child, but sadly women do face the undeniable scrutiny of others when they choose to breastfeed their children in public. Nursing in public comes with the breastfeeding territoryRead MoreBeing A Lifeguard For A Local Public Pool1515 Words à |à 7 Pageslocal public pool. Everyday, I saw a lot questionable activity going on that I had to correct: basic rules like running, fighting, horse-playing. However, a situation occurred that I never would have expected;: I was asked to confront a breastfeeding mother about the appropriateness of tending to her childââ¬â¢s needs in public. While lifeguarding on a hot summer day in July, a middle-aged gentleman approached me to inform me about some woman ââ¬Å"inappropriately breastfeedingâ⬠her kid in public, and howRead MoreProposal: to Increase Breastfeeding Rates in New York1583 Words à |à 7 PagesPublic Budgeting Professor Lynch Spring 2009 Proposal to: Increase Breastfeeding Rates in New York Introduction In a time when overwhelming research shows that human milk is superior to any sort of manufactured human milk substitute, with great economic benefits for breastfeeding families, the health care system, and society in general, breastfeeding is no longer seen as just an individual choice, but as a public health challenge that deserves more publicity to create supportive systems and environments
Wednesday, May 6, 2020
Prepare 2 short research proposals on one topic. List of topics for
Essays on Prepare 2 short research proposals on one topic. List of topics for research proposals : 1.Contemporary issues in the foreign exchange market 2.Banking market structure and firm performance Essay Research proposal on Banking Market Structure and Firm Performance Overview of the Topic The banking industry is very crucial in the economy. Without banking, an economy cannot grow, (Stowel, 2012). Since the economy is the backbone of growth and development, without banking countries cannot develop or grow. In fact, countries with a poor banking system are underdeveloped while the countries with a good banking system are normally countries that are highly developed. According to Hassan Curt (2006), it is important to understand the banking market structure in order to analyze the performance of business establishments and firms that are involved in the banking industry. It is through this evaluation of the banking market structure and firm performance that one can determine the position in which a banking market is at. Research Questions Firstly, the research will investigate the effect mergers and acquisitions have had on the banking market Secondly, it will investigate the nature of the relationships between different firms in the banking market? Thirdly, investigate the effect of the different relationships that firm in the banking market have. Fourthly the research will investigate on the type of competition in the banking market. Finally, it will investigate on the effects the various types of competition have on the firms in the banking market. Data Required to Answer Any One Question I intend on conducting a research on the first question, which is the effect mergers and acquisitions have had on the banking market industry specifically in Europe. To investigate this question I will need to collect data on the top five bank mergers in the European region between the year 2000 and 2012. I will collect data on the share prices of each bank before it merged. I will then collect data on the share prices of the new banks after the mergers. I will then collect data on the annual post tax profit these banks made in the previous five years before the merged. Finally, I will collect data on the post tax profit the firms made after the mergers. I will also collect data on the changes in the market prices of different banks as a result of specific mergers. Proposed Methodology Here, I will first use Random probability sampling to get the top five mergers between 2000 and 2005. For me to get the data required, I will have to interview personnel of the London exchange market, on their views on which mergers they consider the top five mergers in the banking industry. I will sample at least 15 stock broker agents, who work for different companies. After coming to a conclusion on which are the top five mergers between 2000 and 2011, I will go to the specific companies asking for the financial reports from the specified period. I will also look for past financial statements of the individual firms involved in the market before the mergers. It is important to note that financial statements of firms in the stock exchange are readily available to the public. References Hassan, I Curt, W., 2006, Bank and Financial Market Efficiency: Global Perspectives, Emerald Group, West Yorkshire. Stowell, D., 2012, Investments Banks, Hedge Funds and Private Equity, Academic Press, San Diego.
Tuesday, May 5, 2020
Business Simulation Games in Enterprise Education â⬠Free Samples
Question: Discuss about the Business Simulation Games in Enterprise Education. Answer: Introduction This report explains all the essential elements which are required in creating a marketing plan for a product such as a PESTLE analysis, issues from the situational analysis of the product, marketing goals, customer segmentation, target market, marketing mix strategy. The study creates a marketing plan for Fidget cub device that helps the business to expand products and services and cater the needs of the target market. The report analyzes the key components of the marketing mix that contribute to an organization's marketing strategy. The main objective of creating a marketing plan for Fidget cube device is to reach the target customers, enhance the customer base, and eventually, enlarge the bottom line. According to Hollensen (2015), considering Fidget cube idea provided by two brothers Matthew and Marc McLachlan founded Antsy Labs Company in the market. It is a toy like a top but spin in the hand as opposed to on a surface. The customer holds a pad at the center and flicks one of three rounded blades. These devices are used as a toy for kids and also intended to diverse senses. The situational analysis of Fidget cube consists micro and macro-environmental analysis of the product in the market. In order for reaching new heights to effectively market, a business must recognize the outer variables that assume a significant part in what a new company faces as it enters into the electronics and video game business. The macro-environmental factors that have an impact on the business are as follows (Westwood, 2016): Political: Factors, for example, taxation policies, foreign exchanges control, and social welfare arrangements impact the video game industry. Fidget cube device tends to play with the feelings of individuals which thus can threaten peace and law, a nation starts multinational. Therefore, the government has the authority to control the substance of the games outlines. Economic: Places such as US and Japan are to a great extent ruled by the computer game business which contributing towards the GDP of their countries. Interest rates have very little effect on the fidget cube business as they manufacture their own particular units. The disposable income of the customers in the video game industry affects their purchasing cost. Social: The social factors that impact the fidget cube game industry are population demographics, income allocation, the way of life changes, social mobility, attributes to work, consumerism and consumer behavior. Also, recreations have an impact on the way of life of individuals bring aggression in kids and so on which affect the business (McDonald and Wilson, 2016). Technological: The part of innovation is fundamental to this industry as it concentrates on technological endeavors for competitive benefits. Each new improvement uses new technology. Though there are confined developments in the gaming business, the speed of technological exchange is high. Fidget cube has sensory tools on all sides such as a rocker switch, gears, a moving ball, a little joystick and five push buttons. The cube is planned to give a simple approach to possess one's hands and other senses, especially for concentration. Technological up gradation expanded equipment cost and demoralized innovation. In addition to PEST analysis, a SWOT analysis has been made to perceive both inner strength and weakness along with the possible threats and opportunities exhibited in entering the gaming market (Helms and Nixon, 2010). Strength: Famous device which is synonymous with gaming and entertainment Strong performance of rocker switch and five push buttons The faces of the fidget cube carry one or two features intended to stimulate different senses Weakness: Only gaming instruments may affect development. Constrained availability in the market Opportunities: Use powerful innovative work capacities Benefit from accomplishment of Pokemon GO Online switch service anticipated that would get critical subscribers. Threat: Intense rivalry from players like Sony and Microsoft Increase in accessibility of counterfeit gaming items in developing market Identification of problems According to Ainsworth et al. (2015), gaming has frequently been looked with turbulent circumstances all through its distinguished history. Each generation achieved about its own particular issues that would threaten the gaming business. Todays modern gaming has an entire host of issues that somehow need to be resolving in order to achieve the progress and to reach the fiercely effective part of the vicious cycle. There are some issues which can be identified from the situational analysis are explained as follows: Lack of Creativity: The most inventive form of entertainment is the presence of the business. Mostly organization chose what they will manufacture is depend on the requirements of its customers. This is because organizations have seen the most achievement when they build franchises. In the present scenario, the gaming industry has found that it is difficult to be creative and gainful at the same time. And, when they can practically ensure that satisfied customers will purchase spin-offs, they see no benefit in creating a unique gameplay. Thus, the company should be able to make creative and innovative features in Fidget cube which attract the customers to purchase the product and increase the profitability growth of the company (Dobosz et al., 2014). The gap between Indie and Big Business: According to Paraskeva et al. (2010), the other issue identified from the situation analysis is the difference between Indie and large business. Indie companies have been capable to compete with a large business to a certain level. It is basically the large business who identifies what gamers have access to. Indie companies do not have the similar benefits as large business producers. Their resources are lesser, their plan group is smaller and their customers are also smaller. They manage achievements basically to a certain extent because they have established loyal customer's bases around unique, inventive gameplay. Corporate Eagerness: According to Lee et al. (2015), the entry runs as one with the micro-transaction and monetization entrance on this list as well as broken and inadequate games. Gaming is a multi-billion dollar industry and the noticeable organizations engaged have turned out to be fiercely gainful. Therefore, like with all entertainments mediums accessible in the world, it is being misused. The overwhelming buildup that organizations make is also harming to gaming business. The most serious case of corporate eagerness originates from pre-order culture. Pre-orders are prioritized to a frightening degree. Develop is the greatest offender of this when it initially uncovered its pre-order motivating forces previously there was even an adequate screenshot of the game available. Pre-orders are exploitative and just serve to create more income and with purchaser trust down as a result of the defect, broken games and it is also a high-value risk involved. The absence of originality: There have always been a few levels of stagnation introduce in the gaming industry. It seems that innovation, for the most part, originates from enthusiastic game designers, such as BioWare and Monolith or the indie groups. Indies have been pushing the bar and making encounters that are genuinely uncommon. Big developers put their diversions through a large number of channels and bundles a very calculated experience since they are forced by distributors to produce as much revenue as possible (Osterwalder and Pigneur, 2010). Marketing Objectives According to Keller and Thackeray (2011), the main marketing objective of introducing fidget cube device in the market is explained as follows: Engaged on social websites: Today's, the most important thing for any business is to have the online networking presence. For example, facebook, twitter, blog website, YouTube channel and much more are the platforms which can be used by the business as a tool to communicate their ideas and thoughts to the customers. This online networking effort began with Antsy Lab playing a game with its followers through photos in the weeks prior to the release of the Fidget Cube. Antsy Labs used the secret of online networking websites to introduce their campaign to achieve the magnitude of accomplishment that it performs. The organization was receptive to what individuals were saying in regards to the Fidget Cube and would typically thank the individual for posting about how well the venture was doing. From past Kickstarter ventures, there is numerous sponsor on the site, yet with the Fidget Cube, more than seventy thousand individuals progressed toward becoming benefactors (Marchand and Hennig- Thurau, 2013). Involve the customers: Individual enjoys the quality substance based on the promoting tools used by the company about their Fidget cube device. This factor involved the customers towards the product. The unique features of the fidget cube consist a rocker switch gears, a rolling ball, spinning disc and stimulate different senses. Companies should post the content on the social media such as Facebook, Twitter, Instagram and so on so that more buzz will be produced by individuals over the online networking platforms in suspicion of the content. Focus on websites: According to Lin (2012), this marketing objective is extremely fundamental in connecting the greater part of social networking outlets together on one, promptly accessible space. The organizations must make their own website in promoting Fidget cube devices in a wide manner. The business can create game websites in order to get the contacts and press information easily available. The organization must ensure that all the information about the device should be available so that customers can easily identify the device according to their requirements. Good design sense: The Company should make innovative and creative devices in order to attract the customers towards their product. Fidget cube is a small device which has unique features includes buttons, balls, discs, cogs, joystick, switches and is intended to stimulate different senses. The company can also use color scheme between all platforms and keep the layouts fairly consistent. Using a corresponding mix that is appealing to the eye truly radiates a concentration and focus in a long way to building the product presence (Wedel and Kamakura, 2012). Define customer and Target Market According to Zhu and Iansiti (2012), customer refers to a party that perceives or consumes products or services and has the capability to decide between the distinguished products and providers. A customer plays a significant role in any business achievements. One the primary objective of any marketing strategy must be determined and cater the requirements of the customer. Specifically, kids ( aged between 5-10 years) and youngsters ( aged between 18-25) are the target market for the Fidget cube device is attempting to capture through this marketing strategy. On the other side, target marketing includes breaking a market into sections and then focuses on marketing endeavors on one or a few key segments comprising of the customers whose requirements and wants most intently match the product or service offerings. In the marketing plan for fidget cube, the manager must plan and make ideas for device keeping in mind the target customer and there is a lot of research accessible which enab les the customer to decide which device is performing well with which target customer. For fidget cube, the company can segment this device into five major ways which are as follows: Segmentation by material: Company can segment fidget cube device by a material such as metal, plastic, and wood. Every consumer has different preference and requirements in the gaming devices. Some customers want the metallic body, some want the plastic body, thus by keeping in mind the consumer preference, the company can segment this device by material segmentation (Liu, 2010). Segmentation by arms: The other segmentation for the fidget cube device is based on the arms segmentation such as one arm, two arms, three arms, four arm and other. This segmentation helps the business to determine the actual requirements of the customer in the device and offer product according to their demand. Segmentation by bearing type: According to Williams (2011), the bearing segmentation includes ceramic, metal or hybrid type devices can be provided by the business to their customers. Segmentation by distribution channel: Company can segment distribution channel both offline and online to the customers. Customers can buy the device both by an offline channel that is through shops, retail stores and by an online channel that is purchasing the device by through online shopping websites such as Amazon, eBay and much more. Marketing mix Tactics According to Huang and Sarigll (2014), the marketing mix below entails further detail on the fidget cube that will be aimed at the consumer is as follows: Product: Fidget cube is a handheld tool designed by Antsy Lab. The device has sensory tools on all the sides. The cube is intended to give a simple approach to possess ones hand and different senses, especially for self-grooming. The characteristics of the fidget cube carry one or two features intended to stimulate different senses. The device consists various characteristics such as buttons, switches, discs, balls, joysticks, and dents. Price: As fidget cube is segmented between the age between 5-10 years people and 18-25 years for young people, therefore price should be cost effective and affordable so that customer can buy it. The company sells their product by keeping in mind the target market and offer reasonable price of fidget cube to their customers. Place: According to McDonald and Wilson (2016), the distribution channel is both online and offline modes, so the customer can buy the product from the different websites which offer fidget cube device in all over the world. The customer can access the place by checking the online websites which offer fidget cube device. Promotion: The Company can use various promotional methods in order to create the awareness towards their fidget cube device among the customers are explained as follows: Advertising: Advertisement takes up a significant part of an organization's budget assigned toward marketing and promotion. The company can advertise their products through television, newspapers, and magazines to increase the awareness among the customers and also for the growth of the product. Public relations: Maintaining image with the people is an imperative long-term strategy for both small and large companies. An assortment of advertising strategies is used to connect with customers through unpaid for media messages (Luan and Sudhir, 2010). Social media: Company can use various social media platforms such as Facebook, Instagram, and Twitter to promote the product in the market. The Fidget cube was introduced on Kickstarter which spread the message about the product as well as prompted it to potential investors through social media platforms. Conclusion From the above report, it has been concluded that marketing plan plays an important role in business as it helps to reach the potential customers that help the business to ensure that individuals know about the product or service. This report explains the marketing plan for Fidget cube device in order to promote the product among the customers. The study describes the situational analysis of the product, identification of problems, marketing objectives, market segmentation and marketing mix strategies for Fidget cube. The marketing plan for Fidget cube enables the business to serves as a guide for an organization to follow in promoting its products and services. References Ainsworth, M.D.S., Blehar, M.C., Waters, E. and Wall, S.N., 2015.Patterns of attachment: A psychological study of the strange situation. Psychology Press. Dobosz, K., Dobosz, M., Depta, T., Fio?ka, T. and Wojaczek, M., 2014, July. Games for Wireless Cubes in Cognitive Enhancement Therapy. InInternational Conference on Computers for Handicapped Persons(pp. 301-308). Springer, Cham. Helms, M.M. and Nixon, J., 2010. Exploring SWOT analysiswhere are we now? A review of academic research from the last decade.Journal of strategy and management,3(3), pp.215-251. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to the market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Keller, H. and Thackeray, R., 2011. Social marketing and the creative process: staying true to your social marketing objectives.Health Promotion Practice,12(5), pp.651-653. Lee, J.Y., Kozlenkova, I.V. and Palmatier, R.W., 2015. Structural marketing: Using organizational structure to achieve marketing objectives.Journal of the Academy of Marketing Science,43(1), pp.73-99. Lin, L.Y., 2010. The relationship of consumer personality trait, brand personality, and brand loyalty: an empirical study of toys and video games buyers.Journal of Product Brand Management,19(1), pp.4-17. Liu, H., 2010. Dynamics of pricing in the video game console market: skimming or penetration?.Journal of Marketing Research,47(3), pp.428-443. Luan, Y.J. and Sudhir, K., 2010. Forecasting marketing-mix responsiveness for new products.Journal of Marketing Research,47(3), pp.4. Marchand, A. and Hennig-Thurau, T., 2013. Value creation in the video game industry: Industry economics, consumer benefits, and research opportunities.Journal of Interactive Marketing,27(3), pp.141-157. McDonald, M. and Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Osterwalder, A. and Pigneur, Y., 2010.Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley Sons. Paraskeva, F., Mysirlaki, S. and Papagianni, A., 2010. Multiplayer online games as educational tools: Facing new challenges in learning.Computers Education,54(2), pp.498-505. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Westwood, J., 2016.How to write a marketing plan. Kogan Page Publishers. Williams, D., 2011. Impact of business simulation games in enterprise education. University of Huddersfield. Zhu, F. and Iansiti, M., 2012. Entry into platform?based markets.Strategic Management Journal,33(1), pp.88-106.
Subscribe to:
Posts (Atom)